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Sales & Marketing
There is an old saying that “Nothing happens until a Sale is made.” In our case, no matter how great our hotels are, how productive our management is, nothing happens without a great sales and marketing effort. Radius Hospitality embraces this principle and lives it as one of the cornerstones for our success.
Many hotel management companies talk about sales and marketing but produce average results due to the lack of a consistent effort and a focus on what truly makes a sales force effective. Sales is, and will always be a top priority. We understand the importance of a well trained, focused sales team with clearly defined objectives and goals. Each hotel produces a detailed and actionable sales and marketing plan that is reviewed on a consistent basis by hotel management team and Vice President of Sales and Marketing.
Radius identifies and recruits the right sales individuals possessing the professional, outgoing and assertive traits consistent with success. We target each market segment and ensure that each property in positioned to exceed market share in all revenue generating areas. Our belief in consistent customer relationship building, face-to-face meetings, property tours, understanding our competition, are key in building sustained business and increasing market penetration. As the team leader, our General Managers play an integral role in, and are actively involved in the sales and marketing effort. Along with the corporate support of the Vice President of Sales and Marketing and his team, we are committed to maximizing revenues and profitability through an aggressive and sustained sales effort.
Our sales success is further strengthened by:
- Participation in Brand Marketing Initiatives
- E-Commerce Management
- Examination of Industry Reports
- Community Involvement
- Weekly and Monthly Sales Reporting Shop Calls to Front Desk and Sales Department.
- Creative and Effective Advertising and Marketing Programs.
- Website Management Designed to Create Exposure and Drive